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RobotFanta: Origins and History under the Nazi Regime

SKopp, CC BY 4.0, en.wikipedia.org


Fanta is a popular carbonated beverage known worldwide for its various flavors, especially orange. However, few people are aware of the historical origins of this drink, which date back to the era of the Third Reich in Germany, under Adolf Hitler's regime.

During World War II, trade relations between Nazi Germany and the United States were severely disrupted due to economic sanctions and trade restrictions imposed by the Allies. Coca-Cola, an extremely popular drink at the time, had been produced in Germany since the 1920s by a subsidiary of the American company Coca-Cola.

With the onset of hostilities and the intensification of sanctions, the importation of Coca-Cola syrup, necessary for producing the beverage, was cut off. Max Keith, the director of Coca-Cola GmbH in Germany, faced a significant challenge: how to continue producing beverages for the German market without the ingredients needed to make Coca-Cola.

In response to this shortage, Max Keith decided to create a new beverage using ingredients available locally in Germany. Using food by-products such as whey (a residue from cheese production) and apple fibers from cider production, Keith and his team developed a new carbonated drink they called "Fanta." The name "Fanta" is derived from "Fantasie," the German word for imagination, reflecting the ingenuity required to create the drink with the limited resources available.

Despite the wartime conditions and limited resources, Fanta achieved notable success in Germany. The drink provided a welcome alternative during a period of rationing and scarcity. Fanta quickly became popular not only in Germany but also in other European countries under Nazi control or influence.

After the defeat of Nazi Germany in 1945, Coca-Cola production resumed in Europe, and the original recipe for Fanta temporarily disappeared. However, in the 1950s, Coca-Cola relaunched Fanta with a new formula, this time with an orange flavor, in international markets. This relaunch marked the beginning of Fanta's global expansion, and today, it is available in over 190 countries and in numerous flavors.

The story of Fanta is a fascinating example of human ingenuity in the face of extreme challenges. Born out of necessity and wartime constraints, this carbonated beverage managed to survive and evolve into one of the most recognized brands in the world. Fanta's origins also highlight the profound impact of global conflicts on industry and innovation.


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History - 8 juillet 2024 - Rael2012 - CC BY 2.5 - Voir l'historique

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